Basically, virtual reality makes the scenario (developed on computers or recorded by cameras) more real to the receiver. The best-known example is video games. In this case, the user can take control of the character within that virtual space. The emotions and feelings are much more intense compared to regular games.
Because it is a new and recent technology, many people are hesitant chief vp marketing officer email lists to invest in virtual reality. On the other hand, this idea is not necessarily from the future, but it is already here and has brought excellent results for businesses. In addition, it is a unique experience for a potential customer, who will observe the company's innovation.
Through virtual reality, companies can provide potential customers with a more realistic view of their product, which will increase their chances of purchasing it. The use of virtual reality in digital marketing is expected to grow in the coming years.
Differences: Augmented Reality vs. Virtual Reality
Although both use the same name, they have different goals. Virtual reality provides a fully immersive experience, while augmented reality is projected through holograms, characters and other elements on smartphones and tablets. The most recent example of augmented reality is Pokemon GO, launched in July of last year.
Augmented reality example
Augmented reality example
One of the current experiences used by companies is 360º videos. With this technology, the customer can move the smartphone or tablet around themselves to different angles. The most complex are immersive campaigns where, through glasses, the customer has access to the virtual scenario through complete immersion. There are others such as cardboards and applications.
