例如，花大价钱拍电视广告，却发现它产生的收益低于成本，这与有针对性的投资完全相反。客户案例研究或客户成功案例可以很好地描述您的价值主张在现实世界中如何与真实客户合作。 这种类型的客户成功内容可让您展示客户为何投资您的产品并获得价值。使用您的产品取得成功的忠实客户的评价具有很大的影响力（营销人员称之为“社会认同”），并且可能成为处于考虑阶段的潜在客户的转折点。与您的客户成功经理讨论哪些客户愿意帮助您制作这种精彩的内容。
5. 部署自动化，实现可扩展、高效的参与 通过营销自动化尽可能多地自动化和协调客户互动，这对您的成本控制和客户个性化工作来说显然是双赢的。更好地自动化和协调活动和营销推广意味着规划目标买家旅程的各个步骤。一旦您有 智利号码筛查 了地图，请仔细考虑自动化/自动编排可以在购买旅程的每个步骤或接触点提供帮助的地方（当然，人际互动也有其用武之地）。 底线是什么？ 无论我们是否处于经济衰退期，满足客户的动态需求都应该是您的唯一关注点，以便 (1) 基于关系创造共同价值和 (2) 使您的 B2B 业务免受经济衰退的影响。
您将使您的组织能够在任何经济衰退期间生存和发展。 还想了解更多？观看 Jon Miller 谈论如何确保您的投资物有所值——尤其是在经济低迷时期。虽然经济衰退可能充满挑战且难以预测，但企业领导者需要积极主动地定位自己的业务，以渡过经济衰退的波涛汹涌。如果你和你的组织还没有行动计划，那么现在是时候制定一个了。 如何实现？Sunny Side Up 播客旨在帮助 B2B 组织通过基于账户的销售和营销方法创造收入。
通过优先考虑最佳的客户体验
Re: 通过优先考虑最佳的客户体验
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