C-Direct promotes its new CRM and Marketing Automation Observatory

[nusratjahan]

There are only a few days left to participate in the 2019 Observatory , sponsored for the fifth consecutive year by C-Direct Consulting in collaboration with CMI Customer Management Insights; a nationwide survey analyzing the diffusion of CRM in Italy. This year, an important new feature has been introduced: the use of Marketing Automation platforms will also be explored in depth .

Companies can no longer do without a customized CRM system : following customers across all touchpoints with the company is increasingly complex and multifaceted. The buy bulk sms service main reasons that have driven companies to adopt a CRM are to support sales processes (86%) and marketing (68%), improve customer care (60%), and better manage post-sales activities (53%).

Last year the Observatory focused on the topic of the Customer Journey , this year it will focus on Marketing Automation , the true frontier of marketing 4.0 today and in the near future with investments expected for 2020 of over 23 billion dollars, almost double those of 2017 (source Forrester Research).

C-Direct has developed a short online questionnaire that can be completed in just a few minutes. Upon completion, participants can download the free white paper "Marketing Automation: What It Is and What It's Used For ." Participants will also receive a preview of the survey results and a personal invitation to the final presentation event to be held on June 26 in Milan . This unique opportunity will provide them with an insight into the world of CRM, an increasingly complex yet essential tool for effective customer management.