26 Digital Marketing Tools to Scale Your Business in 2023
Posted: Wed Dec 04, 2024 6:09 am
Every day we see dozens of new digital marketing tools emerging to help our businesses in their daily operations. We have compiled a list of some of them that we successfully use to save our clients money, time and effort. The list includes precise descriptions of their benefits, price points and whether they will suit your company based on your specific needs so that you can start using them to build customer trust and increase revenue. Take a look at the marketing tools listed below andmaldives b2b leads
make sure you haven’t missed anything that could help your business grow exponentially!
Contents hide
1 Analytics tools
1.1 Google Analytics
1.2 Google Tag Manager
1.3 Hotjar
2 Split testing and conversion optimization
2.1 Visual Website Optimizer (VWO)
2.2 Convert
2.3 Optimize
2.4 Google Optimize
3 Digital Marketing SEO Tools
3.1 Google Search Console
3.2 Yoast
3.3 Ahrefs
4 Marketing Automation and Email Marketing Tools
4.1 ActiveCampaign
4.2 Maropost
4.3 Keap (fka Infusionsoft)
4.4 Ontraport
5 Team Collaboration
5.1 Basecamp
5.2 Slack
6 Affiliate Marketing
6.1 Tune (formerly HasOffers)
6.2 Cake
6.3 HitPath
7 Landing Page Builders and Funnels
7.1 Clickfunnels
7.2 SwipePages
7.3 Instapage
8 Website creation and optimization
8.1 WordPress
8.2 CloudFlare
9 E-Commerce
9.1 Shopify
9.2 sticky.io (formerly LimeLight CRM)
9.3 Related publications:
Analytics tools
Google Analytics
Google Analytics should be your first stop when trying to understand visitor behavior on your site. It offers comprehensive insights into your site data across all types of devices, allowing you to track things like the number of visits to your site, the time visitors spend on your site, or the pages they visit most often. When considering other analytics programs , keep in mind that Google has more accurate information about how people interact with your site than most other products that rely solely on page tags.
Who should use it: If you're not 100% sure you've found the digital marketing tool that's best for your business, you should use Google Analytics . It's free, powerful, and once you get used to it, it does a fantastic job of helping you better understand your visitors.
Starting price : Free
Google Tag Manager
Google Tag Manager is another free marketing tool from Google that allows you to add and update site tags needed for Google Analytics, AdWords, conversion tracking , or remarketing much faster than if you were to do it manually. While a bit tricky to learn, it’s probably the easiest way to add and update site tags because you no longer have to edit your site code manually. It’s a must-have tool if you really want to understand what happens after consumers click on your ads , and how other digital marketing tools are impacting your customers’ experiences.
Who should use it: Marketers and webmasters who want to save time when tracking ads or visitor activity on their sites.
Starting price: FREE
]
Hotjar
Hotjar is one of the fastest and easiest ways to understand how your site visitors interact with it. You get access to videos of real users interacting with your site, allowing you to quickly identify their pain points and understand where you’re doing well and where you need to improve. You can replay their sessions , getting precise feedback on user activity, behavior, and attitudes towards your site. It’s like having a team of in-house usability experts on hand .
Who should use it: Digital marketers , product managers, UX researchers and designers, data analysts, and business owners who want quick feedback on how users are responding to their websites .
Starting Price: Free Basic Plan
Split testing and conversion optimization
Visual Website Optimizer (VWO)
Visual Website Optimizer's web testing automation software makes it easy to create and run very powerful A/B and multivariate tests on any website. You can automate it to create your marketing testing game plan to start maximizing revenue from every customer acquisition moment.
Who should use it: Large companies or digital marketers who need to run a lot of testing while still being confident that the data they're getting remains accurate at every stage of the visitor's journey.
Starting price: $99/month
Convert
Convert is another comprehensive A/B testing platform that allows you to grow with powerful multivariate tests on any part of your site. They focus on providing 24/7 customer support from people who understand the platform so you can get back on your feet quickly if you ever get lost. Setting up the platform is fairly easy as it has a ton of pre-configured options. However, they also make it easy to create your own custom tests, and they offer a wide variety of tools for analyzing performance.
Who should use it: Convert offers a robust product for building strong hypotheses and testing them in a rigorous, consistent, and unbiased system. However, it’s not the cheapest option, so if you’re just starting out, you may want to check out other digital marketing tools — or start with a 15-day free trial.
Starting Price: $699/month
Optimizely
Optimizely allows marketers to create, budget, and manage ongoing experiments on websites and mobile apps with one of the best user interfaces in split testing software . It is popular with both technical and business users. They focus on offering a visual editor and a code editor, making it a robust and, in the right hands, very advanced way to conduct A/B tests.
Who should use it: Optimizely is heavily geared toward enterprise and mid-sized companies. They offer complex experiment options, so it’s probably best to only use this tool if you need to run a lot of tests or need software that can handle a lot of complex tasks.
Starting Price: Varies depending on your needs, starts at around $36,000 per year.
Google Optimize
Google Optimize is another solution from Google that lets you test hypotheses and validate assumptions. It’s easy to set up and use, and integrates seamlessly with Google Analytics and Google Ads , allowing you to dive deeper into your data and deliver personalized experiences to your ad teams. The free plan is ideal for those just starting to experiment: you can run simple A/B tests on your site and personalize user experiences , but if you have more complex testing needs, you can upgrade to Optimize 360.
Who should use it: Website owners and marketers who want to test hypotheses with a wide range of targeting options based on Google Analytics and Google Ads data .
Starting price: Free for small and medium businesses
Digital Marketing Tools SEO
Google Search Console
Google Search Console is another must-have free digital marketing tool from Google that allows site owners to track, fix, and improve their site’s traffic and performance . You can also use it to receive email notifications whenever it detects a technical issue on your site that requires immediate attention, or simply an SEO or marketing opportunity that you can take advantage of.
Who should use it: Anyone with a website . Since over 70% of searches are done through Google, not listening to their advice can result in huge losses when marketing your website.
Starting price: Free
make sure you haven’t missed anything that could help your business grow exponentially!
Contents hide
1 Analytics tools
1.1 Google Analytics
1.2 Google Tag Manager
1.3 Hotjar
2 Split testing and conversion optimization
2.1 Visual Website Optimizer (VWO)
2.2 Convert
2.3 Optimize
2.4 Google Optimize
3 Digital Marketing SEO Tools
3.1 Google Search Console
3.2 Yoast
3.3 Ahrefs
4 Marketing Automation and Email Marketing Tools
4.1 ActiveCampaign
4.2 Maropost
4.3 Keap (fka Infusionsoft)
4.4 Ontraport
5 Team Collaboration
5.1 Basecamp
5.2 Slack
6 Affiliate Marketing
6.1 Tune (formerly HasOffers)
6.2 Cake
6.3 HitPath
7 Landing Page Builders and Funnels
7.1 Clickfunnels
7.2 SwipePages
7.3 Instapage
8 Website creation and optimization
8.1 WordPress
8.2 CloudFlare
9 E-Commerce
9.1 Shopify
9.2 sticky.io (formerly LimeLight CRM)
9.3 Related publications:
Analytics tools
Google Analytics
Google Analytics should be your first stop when trying to understand visitor behavior on your site. It offers comprehensive insights into your site data across all types of devices, allowing you to track things like the number of visits to your site, the time visitors spend on your site, or the pages they visit most often. When considering other analytics programs , keep in mind that Google has more accurate information about how people interact with your site than most other products that rely solely on page tags.
Who should use it: If you're not 100% sure you've found the digital marketing tool that's best for your business, you should use Google Analytics . It's free, powerful, and once you get used to it, it does a fantastic job of helping you better understand your visitors.
Starting price : Free
Google Tag Manager
Google Tag Manager is another free marketing tool from Google that allows you to add and update site tags needed for Google Analytics, AdWords, conversion tracking , or remarketing much faster than if you were to do it manually. While a bit tricky to learn, it’s probably the easiest way to add and update site tags because you no longer have to edit your site code manually. It’s a must-have tool if you really want to understand what happens after consumers click on your ads , and how other digital marketing tools are impacting your customers’ experiences.
Who should use it: Marketers and webmasters who want to save time when tracking ads or visitor activity on their sites.
Starting price: FREE
]
Hotjar
Hotjar is one of the fastest and easiest ways to understand how your site visitors interact with it. You get access to videos of real users interacting with your site, allowing you to quickly identify their pain points and understand where you’re doing well and where you need to improve. You can replay their sessions , getting precise feedback on user activity, behavior, and attitudes towards your site. It’s like having a team of in-house usability experts on hand .
Who should use it: Digital marketers , product managers, UX researchers and designers, data analysts, and business owners who want quick feedback on how users are responding to their websites .
Starting Price: Free Basic Plan
Split testing and conversion optimization
Visual Website Optimizer (VWO)
Visual Website Optimizer's web testing automation software makes it easy to create and run very powerful A/B and multivariate tests on any website. You can automate it to create your marketing testing game plan to start maximizing revenue from every customer acquisition moment.
Who should use it: Large companies or digital marketers who need to run a lot of testing while still being confident that the data they're getting remains accurate at every stage of the visitor's journey.
Starting price: $99/month
Convert
Convert is another comprehensive A/B testing platform that allows you to grow with powerful multivariate tests on any part of your site. They focus on providing 24/7 customer support from people who understand the platform so you can get back on your feet quickly if you ever get lost. Setting up the platform is fairly easy as it has a ton of pre-configured options. However, they also make it easy to create your own custom tests, and they offer a wide variety of tools for analyzing performance.
Who should use it: Convert offers a robust product for building strong hypotheses and testing them in a rigorous, consistent, and unbiased system. However, it’s not the cheapest option, so if you’re just starting out, you may want to check out other digital marketing tools — or start with a 15-day free trial.
Starting Price: $699/month
Optimizely
Optimizely allows marketers to create, budget, and manage ongoing experiments on websites and mobile apps with one of the best user interfaces in split testing software . It is popular with both technical and business users. They focus on offering a visual editor and a code editor, making it a robust and, in the right hands, very advanced way to conduct A/B tests.
Who should use it: Optimizely is heavily geared toward enterprise and mid-sized companies. They offer complex experiment options, so it’s probably best to only use this tool if you need to run a lot of tests or need software that can handle a lot of complex tasks.
Starting Price: Varies depending on your needs, starts at around $36,000 per year.
Google Optimize
Google Optimize is another solution from Google that lets you test hypotheses and validate assumptions. It’s easy to set up and use, and integrates seamlessly with Google Analytics and Google Ads , allowing you to dive deeper into your data and deliver personalized experiences to your ad teams. The free plan is ideal for those just starting to experiment: you can run simple A/B tests on your site and personalize user experiences , but if you have more complex testing needs, you can upgrade to Optimize 360.
Who should use it: Website owners and marketers who want to test hypotheses with a wide range of targeting options based on Google Analytics and Google Ads data .
Starting price: Free for small and medium businesses
Digital Marketing Tools SEO
Google Search Console
Google Search Console is another must-have free digital marketing tool from Google that allows site owners to track, fix, and improve their site’s traffic and performance . You can also use it to receive email notifications whenever it detects a technical issue on your site that requires immediate attention, or simply an SEO or marketing opportunity that you can take advantage of.
Who should use it: Anyone with a website . Since over 70% of searches are done through Google, not listening to their advice can result in huge losses when marketing your website.
Starting price: Free