Learn how to avoid these 5 mistakes on your company's social media
Posted: Tue Dec 03, 2024 9:15 am
Social media plays an important role in digital marketing planning. It is through them that content is disseminated, branding is developed and products are presented to users.
Therefore, making mistakes on social media is synonymous with amateurism and lack of planning. Check out some common mistakes in this post!
DOWNLOAD THE FREE E-BOOK ON TRENDS AND POSITIONING OF THE WORLD'S BIG BRANDS.
Importance of online presence
If you've reached this post, you probably already have an online presence and are looking for some tips to improve your work. This presence is important because, by investing digitally in your brand, your company can become a reference in a subject, creating a direct contact channel with your persona and target audience.
The sales funnel shows that, to generate authority, it is necessary to create content for all stages, see:
Top of funnel
This phase is also called learning or discovery. The attractive content created at this stage is more general and the visitor does not yet recognize that he or she has a problem.
Funnel medium
This is the stage where the lead realizes they have a problem vp manufacturing production email lists and begins to consider solutions. Therefore, they will start researching content on the subject, and your company should provide these materials that will help them make a decision.
Bottom of the funnel
At the bottom of the funnel, qualified leads become opportunities. They recognize the value of your product, understand what sets it apart, and are ready to be approached by the sales team.
Therefore, planning is essential to ensure that actions take place at the right time.
DOWNLOAD THE FREE E-BOOK ON TRENDS AND POSITIONING OF THE WORLD'S BIG BRANDS.
What is the importance?
Most common mistakes on social media
1. Not planning
Many companies end up making mistakes by not planning their actions. The ease with which we use social media in our personal lives gives the false impression that this simplicity also exists when creating content for a brand.
Unlike in our personal lives, we shouldn't post on a brand's social media only when we remember to update our networks. Therefore, digital planning should be created before starting the project, preparing each action in advance.
2. Not listening to customer feedback
Social media is a channel for direct contact between brands and potential customers. If in the past it was necessary to call customer service, today this contact is just a click away. For this reason, not listening to what your customers have to say is a serious mistake.
Customer satisfaction should be the basic premise of any business. Don't delete negative comments or try to ignore criticism. Listen to what the customer has to say and see if you can fix the problem. If you can't, be helpful and helpful because, often, the customer just needs a little attention.
3. Not choosing the right networks
If you think that having an account on every social network available is synonymous with a strong online presence, you're wrong. Each network has its own particularity and focus on a specific type of content or niche. For example: Instagram is a completely visual network, and LinkedIn is a business network. Therefore, generic content will not appeal to either audience.
4. Not producing aligned content
One of the reasons for low public engagement with a brand is the lack of aligned content. Planning and building a persona are steps that help in creating content, according to the stage of the funnel and the company's niche.
Don’t try to talk about something your company doesn’t know anything about. In this case, you can invite someone to write a guest post on your brand’s blog.
5. Don't wait for results
Some managers are attracted to vanity metrics, such as likes and number of followers. These metrics are important, but it is important to remember that real results, in terms of sales, take a while to appear.
Additionally, some companies still make the mistake of buying followers and likes. This strategy may seem tempting, but in practice it will not impact any real metrics, as most profiles are fake accounts .
Therefore, making mistakes on social media is synonymous with amateurism and lack of planning. Check out some common mistakes in this post!
DOWNLOAD THE FREE E-BOOK ON TRENDS AND POSITIONING OF THE WORLD'S BIG BRANDS.
Importance of online presence
If you've reached this post, you probably already have an online presence and are looking for some tips to improve your work. This presence is important because, by investing digitally in your brand, your company can become a reference in a subject, creating a direct contact channel with your persona and target audience.
The sales funnel shows that, to generate authority, it is necessary to create content for all stages, see:
Top of funnel
This phase is also called learning or discovery. The attractive content created at this stage is more general and the visitor does not yet recognize that he or she has a problem.
Funnel medium
This is the stage where the lead realizes they have a problem vp manufacturing production email lists and begins to consider solutions. Therefore, they will start researching content on the subject, and your company should provide these materials that will help them make a decision.
Bottom of the funnel
At the bottom of the funnel, qualified leads become opportunities. They recognize the value of your product, understand what sets it apart, and are ready to be approached by the sales team.
Therefore, planning is essential to ensure that actions take place at the right time.
DOWNLOAD THE FREE E-BOOK ON TRENDS AND POSITIONING OF THE WORLD'S BIG BRANDS.
What is the importance?
Most common mistakes on social media
1. Not planning
Many companies end up making mistakes by not planning their actions. The ease with which we use social media in our personal lives gives the false impression that this simplicity also exists when creating content for a brand.
Unlike in our personal lives, we shouldn't post on a brand's social media only when we remember to update our networks. Therefore, digital planning should be created before starting the project, preparing each action in advance.
2. Not listening to customer feedback
Social media is a channel for direct contact between brands and potential customers. If in the past it was necessary to call customer service, today this contact is just a click away. For this reason, not listening to what your customers have to say is a serious mistake.
Customer satisfaction should be the basic premise of any business. Don't delete negative comments or try to ignore criticism. Listen to what the customer has to say and see if you can fix the problem. If you can't, be helpful and helpful because, often, the customer just needs a little attention.
3. Not choosing the right networks
If you think that having an account on every social network available is synonymous with a strong online presence, you're wrong. Each network has its own particularity and focus on a specific type of content or niche. For example: Instagram is a completely visual network, and LinkedIn is a business network. Therefore, generic content will not appeal to either audience.
4. Not producing aligned content
One of the reasons for low public engagement with a brand is the lack of aligned content. Planning and building a persona are steps that help in creating content, according to the stage of the funnel and the company's niche.
Don’t try to talk about something your company doesn’t know anything about. In this case, you can invite someone to write a guest post on your brand’s blog.
5. Don't wait for results
Some managers are attracted to vanity metrics, such as likes and number of followers. These metrics are important, but it is important to remember that real results, in terms of sales, take a while to appear.
Additionally, some companies still make the mistake of buying followers and likes. This strategy may seem tempting, but in practice it will not impact any real metrics, as most profiles are fake accounts .