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In the digital era, the distinction between personalized and customized websites is pivotal for understanding user behavior. Both strategies aim to enhance user experience, but they do so in markedly different ways. This blog delves into the psychological impacts of these approaches, offering ...

Marketing is often compared to a journey, with each interaction between a brand and a potential customer serving as a critical touchpoint. These touchpoints collectively shape the customer’s experience and significantly impact conversion rates. Understanding and optimizing these interactions is ...

Web writing
February 26, 2024
Image created with Dall-E representing people working to stop making spelling mistakes on the internet.
Table of contents hide
1 What does Google think about spelling?
2 Instructions to stop making spelling mistakes
3 How to stop making the most common spelling ...

Table of contents hide
1 Step 1 to rework your old articles: the catalog
2 Step 2: Merging multiple articles and… deleting!
3 Step 3: Update your articles: structuring the content
4 Step 4: Now it's time to update your old articles , I advised you to malaysia whatsapp
correct certain defects of ...

Are you wondering why branding is essential? When you start a business, you are often in a hurry. You want to get started quickly and sometimes you rush things.

However, the first step once your business plan is validated is branding!

If you don't take the time to establish your branding, it's ...

What is a company value?

The values ​​of a company: the example of Decathlon
5 Don’t confuse values ​​with mission or vision
6 So what are your brand’s core values?
Do you have a business project? One of the first things you should do is think about your branding and it starts with defining your ...

Use the right tools for marketing your small business!

As a small business, you have to watch your expenses. So marketing , you tell yourself that it's frankly not a priority!

However, without having the budget of the large CAC40 companies, as an SME you should consider devoting a little money to ...

Mistakes to Avoid If You Want to Work with a Freelancer
This is your first time and you really need to know how to make your collaboration with a web editor a success!

Working with a freelancer may seem obvious to some, but there are a few rules to follow and a few pitfalls to avoid to ensure ...

The basis of conversion is marketing
The obsession of anyone starting an e-commerce on the web is often to arrive at the first position in the search results. So, yes, it's bound to impress! But it's not possible overnight. What if you thought about conversion before trying to boost your SEO ...

You have a small business and you don't see the point of blogging ? Maybe you don't feel like a blogger, you think that blogging is has-been or you simply don't have the time to take care of it?

Let me show you that blogging is essential today for any brand, especially if it is a young start-up.

I ...